| During 75 years of its existance, the International Agricultural Fair in Novi Sad grew up into the greatest fair in the field of agricultural business in South-Eastern Europe. It gathers all the most significant companies, associations and individuals that work in the fields of agriculture, food industry, cattle breeding and related industries. This year more than 2000 exhibitors took part at the Fair and about 40 per cent of them came from abroad.
"Knjaz Milos" company won two cups on 75th International Agricultural Fair in Novi Sad: the Great Champion Cup - the Champion in the production of mineral waters and the Champion of Quality in the category of carbonated waters for mineral water "Knjaz Milos".
For "Knjaz Milos" company, the year 2007 was very successful - the year of innovations. Almost every product from the company portfolio was improved in quality and redesigned and we acquired significant business successes. The greatest growth, compared to the previous year, is that of "Aqua viva" which achieved leadership in Belgrade and Montenegro in the category of still waters.
This year "Knjaz Milos" is continuing with innovating, conquering of new markets and presenting the new products on the domestic market.
After refreshing the market with its soft drink with apple aroma, "Spritzer", which was launched in March, at the Novi Sad Fair "Knjaz Milos" presented for the first time the new brand "JUICE UP" (your life) - the refreshing soft drink in four popular aromas and of top quality.
In relation to the prizes won at Novi Sad Fair, Miss Slavica Popovic, Head of Marketing of "Knjaz Milos", said that behind "Knjaz Milos" is the year in which so much was done which is confirmed by the prizes, adding:"Both the quality of the products and constant innovations are things that our consumers demand and expect from us and they also know how to show their appreciations and that is best seen in our results, sales and market share growth and the great interest they show for everything that comes from Knjaz Milos".
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