| HIGH QUALITY OF NEW PRODUCTS IS CONFIRMED
After supervision of the system of production and laboratory researches in accredited laboratory, the Expert Committee of the Programme "Health Foold - Green Apple" which consists of 24 respectable experts for different fields of work, confirmed that Aqua viva Junior with forest fruit aroma, Aqua viva Junior with apple aroma and Aqua viva Hydroactive with peach aroma satisfy the criteria of the Program "Health Food - Green Apple". These products have acquired the right to have the official Seal since February 8th, 2008.
We talked with Slavica Popovic, Head of Marketing Department of "Knjaz Milos", about the significance of this award for further business plans and marketing of products:
"This award is very important for us. Although we have been recognized by high and constant quality for decades now, it is important to inform the public that all our new products also have top quality. Our consumers already know that, and our results prove that: Aqua viva has reached the quantity growth of 65% comparing the previous year, Knjaz Milos - 54%, Guarana - 24% and Golf even 85%. All our brands were growing and that fact shows that we are on a good path and that we accomplished our basic aim - to satisfy the needs and expectations of our consumers. At the same time it is a great stimulans for us to be even better and more innovative in the years to come. Our biggest agency for market research, "Memrb", also confirms that Aqua viva brand is the only brand among the leading still water brands which has been showing the constant and intensive growth during the last three years. In 2005 we were the fourth on the market and in 2007 we occupied the second place. We ended last year with 17% of market share on the still waters market in Serbia and Montenegro, and in Belgrade we are the leading brand with 22,27 of market share.
We absolutely fulfilled our aims for the previous year, but our ambitions and aims for the next period are even more enthusiastic. Our aim is to conquer the markets of the former Yugoslav republics. This year Guarana entered the market of Ukraine which has 46 million inhabitants. Of course, our first aim are the needs of the local consumers and that`s why we made some interesting innovations - soft spritzer for men, a very popular drink on German and Austrian market, and new brand Mila - the first herbal water on our market and our ladies will be able to enjoy it in September. I also want to announce the special edition of Aqua viva Hydroactive - Aqua viva is the official water of our waterpolo team and our consumers can expect the Olympic edition."
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