„The Power of the Nature” 25/09/2009

"Knjaz Milos" company is the new owner of the brand "The Power of the Nature". The synergy of these two great names of Serbian economy guarantees success and numerous benefits. At the press conference held in Belgrade it was stated that this cooperation will bring benefits to employees of both companies, to consumers, partners, raw materials producers, fruit producers and Serbian economy on the whole.

Mr Slaven Zivic, General Manager of "Knjaz Milos", said that both plans and responsibilities are enourmous: "We have the pioneer in juices industry in front of us and that makes our responsibility even bigger. We have ambitious plans and we are ready to invest in further development of this brand starting with positive image and position it has already created. The Power of the Nature is a great name and that is the reason why we, inspite of the crisys, decided to add it to other great brands of our company."

Mr Rade Pribicevic, Head of Corporative and Regulatory Affairs of "Danube Foods Group" said: "All DFG portfolio brands are either the first or among the first in their categories on our market, and our plans with the Power of the Nature correspond to this."

Miss Slavica Popovic, Head of Marketing, expressed her pleasure that "Knjaz Milos" became richer for one of the most quality and oldest brands in Serbia and added: "When you think about the marketing aspects of the Power of the Nature brand which used to be a synonim for innovations, a pioneer in organic fruit and vegetables raising on Serbian market, than you become aware that in your hands you have a brand of priceless values and creative challenges. Soon you will see for yourselves."